7 Tips for Google Algorithm Update: June 2021 Google Core Update
Google is about to modify the way it evaluates page experience.
Google will roll out a major algorithm tweak this summer. This Google core update, which was originally scheduled for May but is now being rolled out from June to August, will bring big changes to digital marketers. Google’s latest modification to its page ranking algorithm may force SEO practitioners to rethink how they build websites and generate online content.
We will go through the following topics in this guide:
- What should you expect from Google’s core update?
- What makes it unique from the current page ranking algorithm?
- Why is this shift taking place?
- How can we prepare ourselves for the update?
While the basic upgrade from Google is unlikely to make a significant difference for the typical searcher, some professionals may need to adjust their strategies, particularly when it comes to page experience. The Google page ranking algorithm upgrade will alter how the search engine evaluates the quality of a webpage’s user experience.
What should you expect from?
The new page experience signal will consider seven critical factors:
- Safe Browsing
- Intrusive Interstitials
- Encryption or HTTP/SSL
- Loading Speed
- Visual Stability
- Mobile Friendly Website
- Interactivity
“By optimising for these capabilities, the web is made more engaging for users across all web browsers and surfaces.”
- Safe Browsing: Another crucial component of the website experience is security. By crawling websites for suspected viruses, Google prioritises user safety. It also filters away anything that could be phishing or social engineering.
- Intrusive Interstitials: Pop-ups, paywalls, and banners are examples of intrusive web components that can detract from a website’s user experience. The use of these interstitials in excess can harm your website’s ranking. Some interstitials, such as cookie pop-ups or age verification requests, are required for safe browsing and will not slow you down.
- Encryption or HTTP/SSL: The Secure Sockets Layer (SSL) factor is a Google search ranking indication that encourages websites to utilise HTTPS, a more secure protocol that encrypts data transfers between websites than HTTP. SSL certificates can be purchased by websites that employ HTTPS to improve their search rankings.
- Loading Speed: A user’s experience can be harmed by slow page loading. Most visitors don’t have the patience to wait; in fact, according to Pingdom, 38 percent of web users will quit a page after five seconds of loading. Page speed has long been a ranking element in Google’s algorithm, but with the Core Web Vitals change, it will become more crucial than ever. To put it another way, this initiate assesses the overall loading time of the greatest element on each webpage. With the upcoming Google core upgrade, a “good” LCP for 75% of page loads will be 2.5 seconds or less.
- Visual Stability: A webpage’s visual capacity refers to how well it looks throughout a user’s visit. Content can move abruptly on some faulty websites as new elements load and shift existing products on the page. This can be unpleasant since users may mistakenly click links or buy buttons. Visual stability will be prioritised in Google’s latest upgrade, with only minor instability being taken into account when ranking pages at the top of SERPs.
- Mobile Friendly Website: Another important aspect of the website experience is security. By crawling websites for suspected viruses, Google prioritises user safety. It also filters away anything that could be phishing or social engineering.
- Interactivity: According to Statista, mobile devices account for half of all internet traffic, thus it’s critical that your website is mobile-friendly. This part of Google’s algorithm rewards websites with responsive design, which changes to the size and orientation of the user’s screen without the need for zooming or touching.
What makes it unique from the current page ranking algorithm? Addition to Core Web Vitals
To improve the way, google ranks depends on the user experience and google core web vital will be updated to the present algorithm. The new algorithm will take into account important components of page experience such as how soon can a website begin processing the user’s input. According to Google’s recent update, the rollout of the core web vital will help you for top-ranking content, define the user experience expectations. Google appears to be putting out a Core Web Vitals indicator to search results to identify whether websites fulfil the new page experience requirements.
Why is this shift taking place?
Google is mainly concerned about delivering users to pages that they will appreciate. The Google core upgrade this summer aims to improve the user’s online experience by recommending relevant pages that load quickly and provide a seamless experience. With this algorithm adjustment, Google will place a greater emphasis on how a webpage feels to the user, rather than on outdated SEO strategies like exact-match keyword use, which aren’t as user-friendly. To put it another way, Google believes the change will screen out low-quality content.
How can we prepare ourselves for the update?
No matter what kind of website you run, it’s critical to keep up with Google’s algorithm changes. A few ways how we can prepare the upcoming web updates.
Audit your current page experience. Check your website if it is mobile friendly or nor, check for flags or any other threats, make sure your website is in excellent standing. The Core Web Vitals report in Google Search Console provides information on the performance of your page. To help you understand and enhance Core Web Vitals, this report measures LCP, FID, and CLS. While it may be tempting to focus more on Core Web Vitals, keep in mind that quality should always come first.