FORTUNE School Of Business
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About
CosmoSure is a renowned Dermatology and Plastic Surgery Clinic in Hyderabad, which is considered to be the meeting point for science & art. Established in the year 2015, CosmoSure cosmetic surgery clinic has achieved highest rewards from its customers.
BUSINESS CHALLENGE
Fortune Needed Cost-effective program to increase the leads while maintaining a lower CPL
SEARCH MARKETING CHALLENGE
We have faced some search marketing challenges, such a Target audience and Cost-Effectiveness to reach the client need we have targeted very specific locations to generate leads with predefined CPL with target audience.
SEARCH MARKETING CHALLENGE
The first task was recognizing the relevant location with specific keywords with a minimum search volume & created ads with specific location keywords and also addednbin the landing page to improve the ad relevancy.
Created an adgroup with the competitor keywords in the targeted locations to reach more relevant audience and to increase the lead pace.
Optimized keyword bids at keyword level to improve the search impression share and for top of the page rate as well as to reduce CPC and CPL.
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